Updated May 06, 2019 12:00:54A new US-based advertising company is poised to acquire the advertising services company behind Twitter’s ad networks.
Key points:Twitter has a large ad network in Australia, including its flagship ad platform, and it uses these platforms to drive engagement on social mediaThe deal will see Twitter’s advertising arm take on the ad network, and be the lead for both servicesThe Australian government is looking to acquire a significant stake in the advertising companyIt is understood the deal will be announced next week, with Twitter expected to announce the terms of the deal in a media statement.
The company said it was pleased to be acquiring the Australian advertising network.
“We are thrilled to be partnering with the Australian government on this deal that will help to expand Twitter’s reach into Australia and beyond,” the company said in a statement.
“The Australian advertising industry has a unique position in the digital landscape, as it provides unique insights into the digital behaviour of our users and advertisers, providing valuable insight into what is working well and what needs to be improved.”
Twitter’s ad network is widely regarded as one of the most successful in the world.
The Australian Government is keen to expand its digital presence in Australia with the aim of making it a more attractive place for Australian companies to operate.
A new Australian Government Department of Trade and Industry strategy is due to be unveiled next week.
It would see the government consider a range of proposals including a tax rebate for Australian exporters, a tax relief for online services and a national broadband network.
Twitter’s Australian operations are part of a larger group of companies in Australia.
The news comes just a day after Twitter confirmed that its ad network had been purchased by the Australian Government.
This means the Australian public will no longer be able to access the ad networks on its sites.
Twitter said the deal would not change the ad-supported platform, but would give the Australian Federal Government the opportunity to invest in it.