Google bought ad networks that explore the ad space, and the search giant says it’ll start sharing its data with them.
The acquisition comes as bgp continues to move beyond its original ad network, which was focused on shopping, and also the ad networks behind AdWords and AdSense, which have all focused on mobile advertising.
The ad networks’ services will also be expanded to include mobile advertising, the company announced today.
Google previously acquired AdWords for $4.3 billion last year.
It’s not clear how much the ad network will receive in cash, but the company says the money will be used to help support the development of more ad-serving platforms.
Google has long had an ad business, but in recent years has expanded into more of a content marketing platform.
As part of that strategy, Google’s ad platform now includes a wide variety of publishers and advertisers, including many brands that didn’t previously have access to Google’s content.
The company also says that its acquisition of these ad networks will allow Google to better leverage its network of partners, including the likes of B2B marketing and ad network exploration firms.
“Today’s announcement brings Google’s diverse ad business to a new level of visibility,” said Google VP of Advertising Tom Peters.
“With this acquisition, we can now build a more complete picture of our users’ interests, giving us more control over the advertising they see, as well as how we deliver that advertising to them.”