Microsoft has decided to block the ads for Indian cricket matches in the country.
The decision comes after a number of Indian cricket teams and fans had complained about the ads being displayed in their social media accounts and the fact that they were not able to download the ad blocker apps.
Microsoft has announced the ban of its ads for games like the Ranji Trophy and IPL matches in India on Tuesday.
The decision comes amid concerns about the ad blocking system in India, where the Government of India recently passed a law that allows it to impose ad blocking policies on the internet.
“We are working with the relevant stakeholders in India to ensure that ads for matches are not shown in the Indian media,” Microsoft India Head of Communications Manish Raghavan said in a statement on Wednesday.
“Microsoft is currently working with all stakeholders in the context of the Indian government’s decision, which is currently under review,” Raghavans statement added.
Indian cricket has been playing the Ranza Trophy in India since 2013.
Microsoft has announced that the ads will be removed from its Facebook page as well as its Bing ad network.
Bing said it has removed its ads from the ad networks in India after a request from the Government.
However, some advertisers have been left in the dark, with some sites offering only generic ads instead of Microsoft’s ad blockers.