When will Google be forced to disclose how many ad networks work with its products?

The Google-owned video-streaming giant is now under investigation by the Federal Trade Commission (FTC) over its ad networks.The FTC is looking into the use of the platforms by video-ad networks and other companies who distribute ads based on Google’s video search results.The companies who are being investigated include video-hosting service Vox Media, video-sharing platform Vimeo, […]

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Why companies have moved away from ‘buddy advertising’ to social media

Facebook, Google, Twitter, Instagram, LinkedIn, Twitter and Pinterest have all joined forces to build tools that help businesses monetize their websites.And they’re not just targeting their own products.They’re working together to build a social network that’s built on a shared platform.This week, we looked at how the four companies are using the same platforms to […]

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ESPN Top 10 TV Network Ad Ratings

ESPN’s Top 10 television networks are all making steady gains, with ESPN’s Sunday evening show averaging a 5.9 adults 18-49 rating (up 6 percent) and ESPN’s College Football Playoff game ranking an 18.6 adults 18.0 rating (down 10 percent).ESPN’s NFL Sunday Night Football was steady at 8.6, with the CBS All Access Monday Night Football […]

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How to build an ad network

Posted May 06, 2018 08:31:23In the age of social media, you’re not just talking about people interacting with you online.You’re talking about advertisers interacting with advertisers.Advertisers are already trying to leverage social media to drive traffic to their sites, but they’re not the only ones trying to do it.In this post, we’ll look at how […]

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