A new report has found that most Indian newspapers are “most hated” by consumers.
The news organisation Quartz analyzed newspaper ads in the country, and found that all of the newspapers have the same ads, except for the Hindustan Times, the country’s second most popular paper, which only has four advertisements.
The Hindustani Times has seen a decline in traffic in recent years, which Quartz describes as a “sad outcome”.
The Times is currently being purchased by one of India’s largest newspapers, The Times of India.
India is known for its newspapers, but it is also one of the world’s most competitive media markets.
A study by the US-based Pew Research Center, released in February, found that India has the third most expensive TV, radio, and online video subscriptions in the world.
According to Quartz, the Times is the third least expensive newspaper in India.