Most advertisers in their right mind would have an idea of where they stand, but that doesn’t mean they’re on the same level.
We’re talking about big brands, not the lesser-known ones, and that’s because they’re all vying for the same audience.
There’s no shortage of ad networks, and it’s no coincidence that most of the companies that exist to make money on the internet are also the most important.
In this exclusive video, we’ve gathered some of the biggest names in the advertising space to see what they think of the digital world and what they’d do to compete with it.
We’ve also gathered a few big names from the other side of the business, with names that could very well be competing with their own, to talk about the issues of competition and competition on the web.