Microsoft has spent more than $50 million advertising on television and radio in the past three years, the company said.
In addition to the ad network it created, Microsoft has partnered with local television stations to run advertisements for its Xbox gaming consoles.
The company has spent millions of dollars on television advertising over the past several years, and it’s using that money to build its ad network in markets around the world.
“As part of the Microsoft Global Media Partner Program, we’ve been able to launch local TV ad units in more than 20 countries, and in addition to Xbox advertising in some markets, we have created local TV TV advertising in the United Kingdom, Mexico, Brazil, the Philippines, South Korea, Thailand, Indonesia, Malaysia, and Australia,” a Microsoft spokesperson told The Verge.
“This partnership is one of many ways we are connecting our customers around the globe with new content and services.”
Microsoft also partnered with ad companies to develop a series of ad campaigns for the Xbox One console, including one for the game Minecraft: Xbox One Edition.
The company also built a new ad network for the gaming console called Microsoft Edge, which was recently unveiled and launched last month.
“The partnership with Microsoft is a very exciting and exciting development in our efforts to make the Xbox platform more relevant to more people across the globe, as well as to make our ads even more relevant and engaging for our customers and partners,” said John Schmitt, head of marketing at ad agency TMG Worldwide.
Microsoft said it has over 100 ad units available in its ad inventory and plans to expand the network in coming months.
When the Xbox 360 first launched in 2005, Microsoft launched a dedicated ad network called Microsoft Ad, which brought its ad partners and its advertising services to more countries.
It also brought its video ads to China, South Africa, Mexico and Indonesia.
Today, Microsoft said it now has more than 100 ad inventory across the world and has invested more than US$30 million in local television ad units.
With that kind of advertising budget, it’s not surprising that Microsoft’s ad partners want to expand it even further.
In March, Microsoft announced it had partnered with a number of local TV stations across the United States to air Xbox ad campaigns, including an ad for a Disney-owned video game company called Halo: The Master Chief Collection.
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